Missing the point - Thank you GameStop!

Today GameStop made history. They thought of something that nobody else would have. Selling DLC's in their stores. Very novel of them indeed.

For those not in the know, DLC stands for Downloadable Content. Meaning that a developer or a publisher can quickly get content to the players through the intrawebs quickly and without much hazzle. Most publishers or delivery platforms have some sort of point system, or paypal or something that is quick and painless to pay for the content and the download is often quick (but obviously depends on your ISP).

This content can range from that special tommy gun in Godfather which you could buy for 2$ or a whole "Expansion", like Shivering isles for Oblivion (which did not cost 2$(.

so the point is, you can develop and deliver addons to your game and charge small fees for it, and deliver quickly and the player can enjoy the new content almost instantly.

So here is where GameStop fails.

Why would you want to travel to the nearest GameStop, using transportation of your choice, purchase a 2$ tommy gun to use in Godfather, travel back home and still having to download it, probably using some code or something.

In my eyes, this works against everything DLC stands for! A quick and cheap access to new content to keep your game alive for a long time.

Talk about missing the point!